Do Psychology and Pathology play a part in your job interview?

{ Do Psychology and Pathology play a part in your job interview? }

Posted by {Jane Cullen} 08.10.14

Apparently doctors can now predict your behaviour or potential behaviour through the use of a simple blood test. As scary as this may sound, it is perhaps the way of the future where employers can not only run psychometric tests to assess aptitude and personality but also run blood tests which test for work ethic and/or teamwork with more certainty! Read more.

Five metrics for measuring social media return on investment

{ Five metrics for measuring social media return on investment }

Posted by {Liana Callaghan} 08.10.14

Most companies understand that social media represents an efficient means of accessing new customers, existing customers, and providing a new level of immediate customer service and interaction that we’ve never had before. But calculating return on investment (ROI) with social media can be quite vague, so how do you know it is really working for your business? BRW posted a great article which lists five ways to measure social media ROI. These include; lead conversation rate, share of voice, engagement value, time savings and productivity. Please click here to read in detail.

How to make an entrance that impresses

{ How to make an entrance that impresses }

Posted by {Emma Mirls} 02.10.14

Ever heard the expression “first impressions count”?  Learn what to do, and how to do it, in order to make a great first impression at interview! BRW posted a fabulous article which lists tips you can use for the rest of your career. It all begins with how you enter a room; confident or slink? Whethere you’re sitting, slouch or straight? Want more great tips? Read more.

Does having a Facebook account make you a social media specialist?

{ Does having a Facebook account make you a social media specialist? }

Posted by {Erica Brock} 01.10.14

Social media is a constantly growing, evolving and changing beast. Those of us born in the millennial period, described as those born between 1980 to 2000, have grown up on some form of social media. Whether it was MySpace or MSN in the earlier years, or a Facebook account and Twitter account most recently, the majority of Millennial’s believe they have mastered social media. This interesting article highlights that just because we use social media in a personal setting,  does not automatically mean we will be masters in a business environment.