{ Social media marketing, still not quite donuts to dollars }
18.07.12
Digital channels to market, including social media, are becoming an increasingly important focus area for even the smallest business. And for good reason – a strong, robust campaign can deliver measurable results with incredible speed and minimal investment. The opportunity for brands to understand and engage with their market in real time is a powerful marketing tool.
But while it can be fast, cheap and highly targeted, social media engagement isn’t a silver bullet. Marketers must put the same rigour into planning, executing and maintaining social media campaigns as with other channels to deliver outcomes.
As this article in Marketing Magazine explains, a broad “set-and-forget” strategy is likely to leave you with a few holes in your results…
