In this day and age, standing out from the crowd has never been so important. There are so many applicants out there looking for jobs and you need to be able to set yourself apart. This is where ‘personal branding’ comes in.
You need to be able to sell yourself to a prospective employer or recruiter and you need to be able to do it well. Recruiters / employers see hundreds of applications, so have a real think about what your UVP is (Unique Value Proposition). You are probably thinking How do I work out what my personal brand is? Well, read on and I’ll tell you in a few easy steps!
First ask yourself this: Why should a business employ you? What makes you different to any other candidate?
To produce a strong UVP, you need to think about the following:
- Work experience – make it meaningful and relevant;
- Skills and abilities – invest time in developing the skills and abilities that will set you apart from others applying alongside you;
- Special interests – keep these varied to satisfy the different facets of your personality;
- Goals – set your goals and strive towards them in everything that you do;
- Command of languages; and
- Technology skills.
Now, break it all down and then write it in a flowing paragraph. You need to also remember that your personal branding covers all your collateral, including Facebook, Twitter, LinkedIn, tailor-made cover letters and resumes. Keep your target audience in mind, which should include recruiters, networking groups, past colleagues / supervisors, potential employers, universities and community members. These are the people who want to impress with every aspect of your cover letter and application, your performance at interview and your social media footprint. People tend to forget that recruiters check out candidates on the internet, so make sure your branding is consistent and that you are leaving a lasting impression… the right one!
If you are only starting out in your career, enquire about volunteering to gain some experience or look at a traineeship. Everyone starts somewhere; you just need to get organised and make the time and have the mindset of success!