Director of Lifecycle Marketing

This is a senior leadership role sitting at the heart of a large, customer-led business undergoing significant transformation.

You’ll take ownership of end-to-end lifecycle strategy across a multi-brand environment, with a clear mandate to drive customer value, retention and revenue through more structured, data-led lifecycle marketing.

This is not a BAU role - it’s about evolving how lifecycle operates as a commercial function, moving from reactive campaigns to always-on, insight-led customer journeys. 
 
The role

You’ll lead lifecycle strategy across onboarding, engagement, retention, cross-sell and win-back, with responsibility for driving measurable outcomes across a large and complex customer base.

Working closely with Product, Data, Commercial and Technology teams, you’ll play a key role in shaping how lifecycle contributes to broader business performance - from customer experience through to revenue and lifetime value.

You’ll also lead a high-performing team, bringing structure, clarity and direction as the function continues to evolve. 
 
What you’ll be doing

• Owning and evolving the end-to-end lifecycle strategy across multiple customer segments;

• Driving retention, engagement and revenue through data-led, personalised lifecycle programs;

• Embedding more structured, always-on lifecycle capability (vs campaign-led execution);

• Partnering cross-functionally with Product, Data, Commercial and Technology teams;

• Leveraging martech and CDP capabilities to deliver scalable, automated customer journeys;

• Identifying opportunities to improve customer experience and reduce churn;

• Leading, developing and scaling a high-performing lifecycle team (currently 15); and

• Translating customer and performance data into clear commercial insights.

What we’re looking for

• Proven experience leading lifecycle / CRM strategy in a large, complex customer environment;

• Strong commercial lens, able to link lifecycle activity directly to revenue, retention and customer value;

• Experience operating at scale, ideally across multi-brand or multi-product environments;

• Deep understanding of segmentation, journey design and lifecycle optimisation;

• Strong exposure to martech, automation platforms and customer data infrastructure;

• Track record of leading and developing teams; and

• Highly effective stakeholder operator, able to influence across Product, Data and Commercial functions.

Why this role

This is an opportunity to step into a role with real scale, ownership and impact - where lifecycle is a critical lever for business performance.

You’ll have the platform to shape strategy, build capability and drive meaningful change in how customers are engaged across the full lifecycle.

Hybrid working | Sydney CBD | 3 days in office, 2 from home 
 
How to Apply

For more information or a confidential discussion, please contact Alex Cystowska at u&u on Alex.cytowska@uandu.com quoting reference number 44853.

At u&u Recruitment Partners, we value diversity, equity and inclusion. We welcome applications from Aboriginal and Torres Strait Islander people, people with diverse cultural and linguistic backgrounds and people with disability. 
 
Should you require reasonable adjustments or have a preferred method of communication throughout the recruitment process, we encourage you to make a request via adjustments@uandu.com or phone the above-mentioned u&u consultant to discuss. In response to these requests, we will collaborate closely with you to implement the appropriate adjustments. 
 
Additionally, for a barrier-free and inclusive online experience, you can access u&u’s opportunities using accessibility software Recite Me at https://www.uandu.com/jobs.  
 
Please submit your resume in Word format only.