u&u are proud to partner with Brisbane Economic Development Agency (BEDA) to recruit the role of Head of Destination.

**About Brisbane Economic Development Agency
**
Brisbane Economic Development Agency (BEDA) drives sustainable economic growth for our city. As Brisbane's champion, BEDA works with stakeholders to enhance the City's reputation globally, drive visitation and attract investment.

As one of Australia’s fastest-growing capital cities, Brisbane has unstoppable momentum. With a six-year runway to Brisbane 2032, there has never been a more exciting time to join BEDA!

Opportunity

As the Head of Destination you will be responsible for leading BEDA’s Destination portfolio and working in close partnership with the Brisbane region’s tourism industry to drive growth in visitation, yield, and long-term value for the visitor economy. With deep knowledge of the tourism landscape and a strong point of view on where the industry must evolve, the role plays a critical leadership role in shaping Brisbane’s destination approach, challenging conventional approaches, and unlocking new opportunities for sustainable growth.
 
What you'll Do
 
Strategy & Growth

• Partner with GM to set & implement Brisbane’s destination strategy to drive visitation, yield and long-term value;

• Identify priority markets, investment focus and growth opportunities; and

• Deliver initiatives that strengthen industry capability and support sustainable growth.

Partnerships & Global Engagement

• Build and manage strategic partnerships across government, tourism bodies and industry;

• Maintain senior stakeholder relationships across key tourism and aviation partners;

• Oversee international representation and support global connectivity and route development; and

• Develop commercial partnerships that drive co-investment and measurable outcomes.

Marketing & Trade Alignment

• Partner with Marketing to align destination strategy with target markets and campaigns;

• Collaborate with Trade teams to drive conversion and maximise market impact; and

• Ensure strong alignment across brand, campaign and trade activity.

Leadership & Delivery

• Lead and develop a high-performing team, fostering a strong culture and accountability;

• Oversee delivery of destination initiatives with strong governance and financial management;

• Oversee the delivery of the Brisbane Visitor Information & Booking Centre in Queen Street Mall; and

• Represent BEDA across industry events, trade activity and stakeholder engagement.

What you'll Bring

• Proven senior leadership experience, with the ability to build and lead high-performing teams in a destination, tourism or marketing environment;

• Strong strategic capability with a track record of driving destination growth, visitor outcomes and measurable impact;

• Experience developing and delivering business and destination plans, including clear goal setting and performance tracking;

• Strong financial and commercial acumen, including budgeting, governance and partnership management;

• 8+ years’ experience in tourism, destination marketing, partnerships, sponsorship or related sectors;

• Strong understanding of the Brisbane and / or Queensland visitor economy and tourism landscape;

• Experience working across international markets, including trade, aviation or global tourism partners;

• Proven ability to build trusted relationships across industry, government and tourism stakeholders; and

• Relevant tertiary qualification or equivalent industry experience.

Benefits

Employees at BEDA have the opportunity to contribute to an organisation that has a direct and positive impact on the lives of Brisbane’s residents! As well as this, employees will have access to:

• Free access to Brisbane City Council gym, which includes a wide range of fitness classes;

• Discounted gym memberships;

• Discounted range of insurance products;

• EAP access;

• Wellbeing resources and tools to support employees physically and mentally;

• One paid volunteer leave per year;

• Two days paid special leave during Christmas when the office is closed;

• One paid leave day AND a voucher on your birthday; and

• Professional development and training opportunities, including access to formal study assistance.

PLUS, many more!

How to Apply

For more information or a confidential discussion please email Megan Stewart at u&u on megan.stewart@uandu.com quoting job reference number 45007.
 
At u&u Recruitment Partners, we value diversity, equity and inclusion. We welcome applications from Aboriginal and Torres Strait Islander people, people with diverse cultural and linguistic backgrounds and people with disability.
 
Should you require reasonable adjustments or have a preferred method of communication throughout the recruitment process, we encourage you to make a request via adjustments@uandu.com or phone the above-mentioned u&u consultant to discuss. In response to these requests, we will collaborate closely with you to implement the appropriate adjustments.
 
Additionally, for a barrier-free and inclusive online experience, you can access u&u’s opportunities using accessibility software Recite Me at https://www.uandu.com/jobs.
 
Please submit your resume in Word format only.

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