Looking for a senior digital leadership role where you can own eCommerce performance, CRM strategy and paid media optimisation within a globally recognised consumer brand?
 
This permanent opportunity offers end-to-end ownership of digital, subscription and online growth strategy for a premium, international consumer goods organisation with a sophisticated digital ecosystem and loyal customer base. Based in Melbourne CBD, this is a hybrid role (three days office, two days WFH) leading a team of five direct reports and one additional indirect report within a broader and large marketing function.
 
About the Role:

Reporting to the Marketing Director, you will lead the digital, eCommerce, CRM and media strategy across ANZ, driving performance, optimisation and customer experience across multiple online platforms and a high-performing subscription model.
 
You will oversee website strategy, segmentation, lifecycle communications, paid media and loyalty initiatives, ensuring a seamless and data-led customer journey that drives revenue growth and engagement.
 
In this role, you’ll:

• Lead digital and eCommerce strategy across web, subscription and online store platforms;

• Drive optimisation of UX, CRO, SEO and paid media performance;

• Oversee CRM, segmentation, lifecycle communications and loyalty programs;

• Manage agency relationships across media and digital development;

• Establish clear performance benchmarks and deliver actionable reporting insights;

• Lead and mentor five direct reports across digital, loyalty and partnerships;

• Collaborate cross-functionally with Brand, Campaigns, Sales and Field teams; and

• Contribute to seasonal marketing plans and integrated campaign execution.

This is a highly visible leadership role suited to someone who enjoys blending commercial accountability with customer-centric digital innovation.
 
About You:

You are an experienced digital marketing leader with strong eCommerce, CRM and performance marketing expertise within a B2C or consumer goods environment.
 
You bring both strategic oversight and hands-on capability, with a passion for optimising customer journeys and driving measurable revenue outcomes.
 
You’ll bring:

• Proven experience leading digital and eCommerce strategy at scale;

• Strong CRM and loyalty experience (Salesforce or similar platforms advantageous);

• Paid media, SEO and analytics capability (GA4, GTM and reporting dashboards);

• Experience managing agencies and digital development partners;

• Demonstrated people leadership experience (managing direct reports); and

• A commercially minded, agile and curious approach.

Experience within consumer goods, online retail or subscription-led businesses will be highly regarded.
 
How to Apply:

Applications close Friday 6th March.
 
For more information or a confidential discussion please contact Killian O’ Sullivan at u&u at killian.osullivan@uandu.com quoting reference number 43496.
 
At u&u Recruitment Partners, we value diversity, equity and inclusion. We welcome applications from Aboriginal and Torres Strait Islander people, people with diverse cultural and linguistic backgrounds and people with disability.

Should you require reasonable adjustments or have a preferred method of communication throughout the recruitment process, we encourage you to make a request via adjustments@uandu.com or phone the above-mentioned u&u consultant to discuss. In response to these requests, we will collaborate closely with you to implement the appropriate adjustments.

Additionally, for a barrier-free and inclusive online experience, you can access u&u’s opportunities using accessibility software Recite Me at https://www.uandu.com/jobs.

Please submit your resume in Word format only.