About the Business: 
 
This is a rare opportunity to step into a highly visible role shaping category growth, portfolio direction and activation excellence across ANZ, while working closely with senior APAC stakeholders in a business committed to innovation, performance and long-term impact. 
 
About the Role: 
 
This is a high-impact opportunity to join a multi-functional, diverse and commercially minded team, working closely with senior APAC marketing stakeholders to shape category strategy and execution across ANZ. 
 
The role leads priority consumer categories with a strong growth agenda, operating in spaces where the portfolio holds global leadership positions. The focus is on translating regional strategy into locally relevant execution, ensuring the right portfolio choices, activation plans, and investment decisions are made to drive profitable growth. 
 
You will own the local end-to-end activation agenda, leading cross-functional teams across sales, marketing, digital and media, and acting as the central point of accountability for performance, ROI and learning. 
 
You will be accountable for the profitable growth of allocated categories, partnering closely with APAC stakeholders across strategic planning, innovation pipelines and activation roadmaps. 
 
This role plays a critical part in aligning regional portfolio strategy with local ANZ execution, ensuring category plans are grounded in deep consumer and market insight. You will lead relationships with digital, media and agency partners across ANZ and APAC, driving consumer engagement, market share and brand impact. 
 
You will work closely with trade, sales and field teams, delivering compelling trade presentations, NPI proposals and capability support where required. You will localise source-of-business frameworks and target audience definitions, ensuring a strong understanding of the Australian and New Zealand consumer underpins all decisions.

Ownership extends across budget planning and allocation, with accountability for A&P spend, ROI delivery and continuous optimisation. You will lead the local end-to-end marketing plan across an 18-month horizon, including delivery of a fully integrated 12-month media and activation calendar.

A core expectation of the role is learning velocity. You will continuously assess audience, creative and platform performance, sharing insights locally and with APAC stakeholders to lift future execution. 
 
Key Responsibilities:

• Lead aligned priority categories with full accountability for growth and performance;

• Align regional portfolio strategy to local ANZ execution and implementation;

• Develop and execute end-to-end activation plans across sales, marketing, media and digital;

• Lead identification of locally relevant consumer and market insights to inform business cases;

• Own cross-agency briefing, evaluation and campaign delivery;

• Lead digital activation and content localisation in line with global frameworks;

• Manage allocation of A&P investment, track ROI and take corrective action where required;

• Partner closely with APAC stakeholders across strategy, innovation and activation;

• Build strong working relationships with trade, sales and field teams; and

• Lead local content development where required, in line with global brand guidelines.

Qualifications & Skills:

• You bring 7–8+ years’ experience in marketing within a consumer-led or FMCG environment, supported by a degree in Marketing, Business or a related discipline;

• You are commercially minded, with experience across portfolio optimisation, brand and product marketing, media planning and digital activation. You are comfortable managing budgets, evaluating ROI and making investment trade-offs to drive growth;

• You have a proven ability to influence and align senior stakeholders across regions, thrive in cross-functional environments and lead through complexity. You are action-oriented, resilient and pragmatic, with a strong problem-solving mindset and the ability to juggle multiple priorities; and

• You bring a strong understanding of the Australian and New Zealand commercial landscape, consumer behaviour and go-to-market dynamics, with experience across digital marketing, media planning, online sales and P&L-influenced roles.

If this sounds like you? 
 
Reach out confidentially for additional information.

How to Apply

For more information or a confidential discussion please email Tim Ogilvy at u&u on tim.ogilvy@uandu.com quoting reference number 43803. 
 
At u&u Recruitment Partners, we value diversity, equity and inclusion. We welcome applications from Aboriginal and Torres Strait Islander people, people with diverse cultural and linguistic backgrounds and people with disability. 
 
Should you require reasonable adjustments throughout the recruitment process, we encourage you to make a request via adjustments@uandu.com or phone the above-mentioned u&u consultant to discuss. In response to these requests, we will collaborate closely with you to implement the appropriate adjustments. 
 
Additionally, for a barrier-free and inclusive online experience, you can access u&u’s opportunities using accessibility software Recite Me at https://www.uandu.com/jobs.  
 
Please submit your resume in Word format only